Founder and CEO of Target Research, he has more than 30-years’ experience in marketing research and advanced analytics; he has been consultant in a lot of corporations but also in SMEs operating in different sectors (i.e. Financial, Media, Retail, Telecommunication, Manufacturing and Services to firms). He is member of DEC Department at Bocconi University where he teaches in the following courses: Statistics and Big Data and Databases at the Undergraduate
School; Market Research and Predictive Analytics at the Graduate School. He also teaches in the Market Research course at the Mimec Master. He is Liaison Manager at the Data Science & Business Analytics Competence Center at SDA Bocconi and Faculty Member for the MBA course.
Target Research partner. She has graduated in International Relations and European Studies and she has a Master in Marketing and Communication at Bocconi University. She deals with qualitative researches (in-depth interviews and focus groups) and quantitative researches. She also manages the relationship with the fields. In the last years, she has supported clients as: Interbrand Italy, UK and Germany, Schüko, Kerr, Generali Real Estate, Fiera Milano, Linde Group, Mediaset, TER, BNP Real Estate, Carrefour, Peck, Pirelli, Jaguar Land Rover and Lamborghini.
Target Research’s partner, he deals with Advanced & Predictive Analytics. He has a ten-year experience in design and development of predictive analytics systems, data quality management and dynamic reporting mainly in the fields of CRM, Risk Management and Pricing. He is a non-academic professor at Bocconi University (DEC Department) and at University of Insubria. He teaches Statistics, Predictive Analytics for Data Driven Decision Making, Big Data and Databases, Market Research and Quantitative Methods for Management.
Target Research analyst. He graduated in Management at Luigi Bocconi Commercial University, then obtained a Research Master's in Political Science at the Universitat Pompeu Fabra in Barcelona and subsequently specialized in Marketing and Big Data at Bocconi University, where he now works as an assistant for different courses (Market Research and Business Analytics Fundamentals). He is interested in the process of extracting valuable information from data to guide and improve business decisions. He deals with market research, data analytics and visualization. In the world of market research, he has worked for various clients, such as Dompé and Sky. He supports Grandi Stazioni Retail working at their office in Milan, and has been involved in projects of various BUs as Project Manager.
Analyst at Target Research. Graduated in Finance and Marketing Management at Bocconi University, he is interested in the application of programming languages and data analysis. He has provided support for clients such as Interbrand, Sky, ARVAL,Bosch, ABB, GiGroup, Sharabati Mediaset.
Analyst at Target Research, with a bachelor degree in Finance and a master degree in Marketing Management at Università Commerciale L. Bocconi. She is interested in the world of market research and data analysis for marketing and management purposes. She has provided support in both national and international projects for clients such as: Mediaset, Grandi Stazioni Retail, Sky and Interbrand Italy and Germany.
Alessandra Clarissa Vercesi
Target Research Analyst. She obtained a Bachelor’s degree in Management and Business Administration at Bocconi University and a Master of Science degree in Marketing Management at the same university, with a major in Business Communication and Social Media. She is interested in using data to optimize strategic business decisions. She has carried out market research for clients such as Ultradent, NIO, and Sky. She supports Grandi Stazioni Retail as a consultant, working at their office in Milan for the BU Media.
Target Research Analyst. She obtained a Bachelor’s degree in Management and a Master of Science degree in Marketing Management with a major in Big Data and Business Analytics at Bocconi University. She now collaborates with the same university as an assistant for the Market Research course. She is interested in data analysis in order to identify relevant insights for the development of optimal business strategies. She has carried out market research for clients such as ABB, Ultradent, Anthesi and Kipoint.
Target Research Analyst. Graduated in Management at Bocconi University. He obtained a Master's degree in Marketing Management from the same university. He spent a semester at the Emlyon Business School in International Management in Lyon. He is interested in using data and programming languages for strategic decisions and to provide managerial insights. He has carried out market research and analysis for clients such as Ultradent, Sky and has dealt with migration operations between different languages of some projects (from Python to Knime) for Eolo.